SUMMARY OF WORK

Beacon works to ensure that all people have a home—that’s a bit different than the mission statements of the software, manufacturing, and corporate education companies I previously worked with.

During my first year with Beacon, I noticed we got an “A+” on content creation; however, we were failing at distribution.

With my strategy cap on, I worked with colleagues to devise a way to leverage paid channels to get our content in front of fresh new eyes. This resulted in a huge increase in both paid and organic traffic on our social media profile pages and web pages.

I also took another good look at our social content and asked, “How can we do even better?” By creating each visual in a way that told a story on its own, I helped to modernize our social content and increase engagement and sharability.

ASSETS CREATED

• web content

• blog posts

• social media content (visuals & written copy)

• newsletters

RESPONSIBILITIES

• Create and develop content

• Interpret analytics and identify opportunities for growth

• Provide creative and strategic direction

• Conduct market research

• Copy edit materials

• Support team members in creating multi-media content