SUMMARY OF WORK

If there’s one thing Plochman’s mustard has going for itself (beyond its nostalgia-inducing taste), it’s that the brand doesn’t take itself too seriously. Plochman’s likes to have a little fun and show that it sells more than mustard. It sells good times in a bottle—a bright yellow bottle shaped like a tiny wooden barrel.

Along with other content creators at JT Mega Food Advertising, I helped personify that playful spirit embodied in the Plochman’s brand. Beyond that, I helped create a multi-page advertorial to promote a line of premium steak in an industry trade journal.

RESPONSIBILITIES

• Create and develop content

• Copy edit materials to be in line with brand voice, messaging, tone, etc.

• Support team members in creating multi-media content

ASSETS CREATED

• social media content

• trade journal ads