SUMMARY OF WORK

Neverest Outfitters and Duluth Screen Printing Company provided my first foray into marketing. And I couldn’t have asked for a better opportunity.

As a college student working with other young entrepreneurs, I helped tell the story of a mission-driven outdoor goods company that used business to reshape the world and—more importantly—the way people thought about consumption.

Along with my teammates, I developed a brand voice and narrative, conducted market research, and created content for web and social that connected customers to Neverest’s mission—to provide quality, upcycled goods that allow you to experience life’s greatest adventures.

ASSETS CREATED

• web content

• blog posts

• social media

• product descriptions

RESPONSIBILITIES

• Create and develop content

• Craft and define brand voice/narrative

• Provide creative and strategic direction

• Conduct market research

• Copy edit materials

• Support team members in creating multi-media content