PROJECT

“Supercharge” began as a weekly article and newsletter written in collaboration between myself and Latitude’s (former) senior retail strategist, Carter Jensen. Together, we researched and reported on current and future omnichannel trends shaping the world of retail.

Eventually, we added the Latitude Supercharge podcast to make our content even more accessible and easy to consume.

PROCESS

After Carter selected a topic, I would get to work on the research. Since topics ranged from Tik Tok influencers to how Gen Z is killing the shopping mall, my research took me to all corners of the internet (and beyond).

After compiling my research into an outline, I’d get to work on fleshing it out into a long-form article and newsletter before handing it back to Carter for final approval.

CHALLENGES

Keeping your reader’s attention, coming up with an engaging angle, trying to write enough without writing too much—these were the typical challenges I encountered.

But I made sure to communicate with Carter the entire way through. If I got stuck on something or needed clarification, I let him know, and we worked through it together. In the end, we always met our deadlines and produced quality content. That’s the benefit of working together as a team.

RESULTS

What started off as an internal newsletter and weekly article for Latitude staff soon became something bigger. Pleased with the quality of research and insights found in Supercharge, the upper management at Latitude decided to send our articles to select clients.

The newsletter even became the inspiration for a print magazine meant to promote Latitude to potential clients. Carter and I even received the green light to make Supercharge into a podcast.

As with many other projects created in 2020, COVID put a hold on Supercharge. But the spirit of Supercharge remains. You can check out our articles here and the podcast here.