SUMMARY OF WORK

Wiley Workplace Learning Solutions develops and distributes solutions that help companies develop, engage, and increase the effectiveness of employees.
Beyond writing copy on my own, I collaborated with team members across departments to strategize and create content for campaigns and other large-scale projects. This included working with a team to strategize the UX for a website refresh in addition to completely revamping the content and brand.

RESPONSIBILITIES

• Create and develop content

• Provide creative and strategic direction

• Manage and lead projects, tasks, campaigns, and workflow

• Coordinate and collaborate with stakeholders across departments

• Conduct market research

• Copy edit materials and develop brand voice, messaging, tone, etc.

• Support team members in creating multi-media content

ASSETS CREATED

• web content

• social media content

• search ads

• sales support assets

• blog posts

• landing pages

• email campaigns

• video scripts

• webinar scripts

• eBooks