SUMMARY OF WORK

IDeaS develops and distributes software that uses advanced AI to help hospitality organizations price their inventory in ways that maximize profits.

That’s a simple way of describing complex work, and that’s what IDeaS hired me to do. Beyond writing copy on my own, I collaborated with team members across departments to strategize and create content for campaigns and other large-scale projects.

RESPONSIBILITIES

• Create and develop content

• Provide creative and strategic direction

• Manage and lead projects, tasks, campaigns, and workflow

• Coordinate and collaborate with stakeholders across departments

• Conduct market research

• Copy edit materials and develop brand voice, messaging, tone, etc.

• Support team members in creating multi-media content

ASSETS CREATED

• web content

• digital display ads

• trade journal ads

• trade show assets

• sales support assets

• blog posts & thought leadership articles

• PR articles

• landing pages

• microsites

• swag, gifts, and branded giveaways

• internal communications

• emails

• video scripts

• executive bios

• eBooks

• virtual buyer’s guides and product catalogs